Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met. J. Francisco Escobar In this age of ever-increasing technological… Read more
I think that Accenture’s Six Distinctions of Great Procurement is one such theory. Procurement has become an increasingly important aspect of business in general and has certainly impacted on the… Read more
At Aprais we work closely with both marketing and procurement departments of some of the world’s largest marketers in order to prevent procurement negatively impacting agency performance. What is clear… Read more