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Tag: evaluation

How to build the best client-agency evaluation system

Posted 14/07/20

Creating the best client-agency evaluation system begins with an understanding of the industry we live in. Apart from digitisation, and fragmentation, one of the most fundamental changes to the marketing… Read more

Objective and systematic evaluation improves client-agency relationships

Posted 5/09/18

The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more

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