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Tag: Creativity

What’s wrong with the advertising business?

Posted 2/08/22

This documentary about the ad business provides an interesting perspective on the state of the business through the eyes of a creative director. I still remember the day I got… Read more

How creative production can improve client-agency relationships

Posted 1/07/22

5 creative production tips every team should practice. Historically, the focus of client-agency relationships has tended to be around the delivery of the creative idea, with production coming much further… Read more

What I learned at the WFA Global Marketer Week 2022

Posted 25/04/22

From my perspective, there were three main themes; Creativity and inspiration vs technology and data The role of marketing in the sustainability challenge The metaverse – opportunities, threats.  I’m going… Read more

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