Marketer and their agency teams have become more resilient over the last decade, but there are still opportunities to improve this business-critical attribute. Analysis of Aprais’ global database of more… Read more
The remit of PR agencies has exploded in recent years, moving from traditional media relations, stakeholder and reputation management to encompass social media and community management, production of content, influencer,… Read more
Without trust, business relationships cannot hope to flourish. Partnering for growth Successful relationships are characterised by many attributes, but the one universal ingredient is trust. A recent IPA report examining… Read more
Team evaluations in 2021 presented extraordinary challenges and achievements. It was the year of lockdowns, vaccinations, tentative returns to some face-to-face contact, hybrid working and Omicrom. More data, deeper understanding… Read more
Analysis of our database of more than 23,000 client-agency evaluations, reveals fascinating insights about the behaviours of higher-performing teams. Executive summary Trust is the new benchmark for clients in a… Read more
Have agencies become wary of confrontation? This question was posed by Ulrich Proeschel, Chairman of the International Agencies Council of EACA in our recent webinar. A decade of change Aprais… Read more
We’d love to gloat some more, but the real question is “So what?” How can this improve the state of the client-agency relationship? Apart from providing unique points of comparison… Read more