Without trust, business relationships cannot hope to flourish. Partnering for growth Successful relationships are characterised by many attributes, but the one universal ingredient is trust. A recent IPA report examining… Read more
This documentary about the ad business provides an interesting perspective on the state of the business through the eyes of a creative director. I still remember the day I got… Read more
To understand how good clients get better performance from their agencies one must first acknowledge the absolute inter-relationship between the performance of both parties. Analysis of over 20,000 evaluations in… Read more
The new corporate identity is very much intertwined with the very core of the brand. We maximise the potential of marketing teams and their agencies Before embarking on this review… Read more
Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more
Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more
On the other hand, Canadian agencies were less content with their clients, rating them lower than the Aprais global averages in all areas with the exception of ‘Digital’. These results… Read more
When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more