Declining Trust between agencies and clients

declining trust between agencies and clientsThere is declining trust between agencies and clients, and there probably has never been a better time to deploy a structured, formal mutual feedback process – ideally overseen by a neutral 3rd party – in order to identify issues and misunderstandings, re-start the dialogue in a structured way and seek to restore trust to achieve a better working relationship as highlighted in this Market Leader article. Restoring trust is something that seemingly applies not only to Clients and their Agency partners but also their respective Associations.

Reproduced with permission of Market Leader, the strategic marketing journal for business leaders. To subscribe visit © Copyright Warc and The Marketing Society.