Case studies - Agency Performance Evaluations, Team Performance Appraisal

Case studies

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a global, regional and local level.
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Multinational e-commerce corporation

The flexibility of our process has allowed the world’s largest online marketplace to compare their in-house advertising team with their external agencies, allowing them to fairly set performance-based rewards for all parties. To discuss this or any other case study

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Automotive giant

In our five years working with one of the world’s largest auto manufacturers our ability to identify real-life issues has led to them perfecting their entire briefing and approval process, resulting in significantly stronger working partnerships. To discuss this or any other case study

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One of the big five tech companies

One of the world’s largest online brands were scoring their relationships, but without improvement. Our process was the catalyst allowing procurement, marketing and the agencies to communicate and the relationships to flourish. To discuss this or any other case study

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Global pharma company

A multinational, with an existing system for assessing their relationships, found the data overwhelming. We built a dashboard that helped illuminate the issues and delivered strategies which led to a steady strengthening of their professional relationships. To discuss this or any other case study

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World-wide agency network

One of the many global agency groups on our roster approached us with a problem: their existing process showed declining scores across all accounts, except one. It turned out the one performing account was one where their client was already using Aprais. To discuss this or any other case study

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Leading cosmetics brand

Our client’s two main agencies were returning substandard results. However, with other clients in similar markets, their results were outstanding. The data prevented a knee-jerk ‘blame the agency’ reaction and led to them working together for mutual benefit. To discuss this or any other case study

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Major US wireless carrier

Evaluations revealed poor briefing was causing confusion among the client’s 20 agencies. The marketer embraced the feedback, improved their briefing processes and linked briefing to staff KPIs. This resulted in a 22.5% improvement in the briefing performance score. To discuss this or any other case study

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International software corporation

We helped this leading multinational to establish a team evaluation process to suit their marketing structure. This was achieved using their existing global software platform. To discuss this or any other case study

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One of the world’s largest brewers

Over the past eight years this client acquired leading brands in many markets with a multitude of agencies. Consistent application of the Aprais approach has led to rapid and successful on-boarding of these new brand and agency teams. To discuss this or any other case study

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Top three global food company

In the 15 years with one of our largest clients, our ability to handle multiple agencies in multiple countries has seen consistent improvement. Even during the pandemic year, this has delivered their best results ever. To discuss this or any other case study

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