There’s lots of evidence showing that good working relationships lead to better performance. Regardless of the industry, it doesn’t matter if the relationship is between employee and employer or between… Read more
The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more
The micro-segmentation of marketing and advertising services plus new entrants in the agency space have made things more complicated both for marketers and their agencies. Agencies may be tempted to… Read more
On the other hand, Canadian agencies were less content with their clients, rating them lower than the Aprais global averages in all areas with the exception of ‘Digital’. These results… Read more
Having just read @markritson ‘s article in @MarketingWeekEd on “Media Buying’s deadly sins…” several thoughts come to mind. There is a lot of merit (as always) in what Mark writes…. Read more
When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more
Quite simplistic, but here they are: Centralisation & simplification. This can mean many things, whether it be streamlining partnerships or standardising marketing messages. Technology & data. B2C marketers in a… Read more
I think that Accenture’s Six Distinctions of Great Procurement is one such theory. Procurement has become an increasingly important aspect of business in general and has certainly impacted on the… Read more
This is sometimes compounded by some ethnic cultures that adopt a more dictatorial attitude to their underlings. In the supplier context, we call this a ‘master – servant’ relationship. For… Read more
According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150… Read more
Sound familiar? 2016 will go down in history as the year that shook the political establishment. First Brexit, then Trump. Better minds are still debating the reasons for these ‘upsets’… Read more
At Aprais we work closely with both marketing and procurement departments of some of the world’s largest marketers in order to prevent procurement negatively impacting agency performance. What is clear… Read more
There is declining trust between agencies and clients, and there probably has never been a better time to deploy a structured, formal mutual feedback process – ideally overseen by a… Read more
Of particular interest to Aprais is the collaboration between brands and agencies. The Forbes Insight global survey among 255 executives across a range of industries and functions (including marketers and agencies)… Read more
At the annual Economist Group Marketing Unbound event, speakers warned that marketing chiefs must face a world of change or a world of trouble. According to one speaker, the new… Read more
A quick Google search reveals a library of 2016 predictions from Sir Martin including his opinion that Hillary Clinton is destined for the White House, thoughts on Brexit plus the… Read more