The often-overlooked area of strategy is a key indicator of an effective business relationship, new data from Aprais and WARC has shown. Speaking with Aprais founder and chair Kim Walker… Read more
AI can help business team relationships but it’s no panacea Sylvia de Sienes – Aprais. On Monday morning, one of my colleagues announced: “I had a chat with an AI… Read more
Valentine’s Day gives cause to reflect on the value of relationships, both personal and business. The month of love is upon us and convenience stores and garage forecourts are preparing… Read more
The newest generation into the workplace also values work-life balance and positive mental health initiatives. Employers looking to attract younger people should take note. Pola Orzechowska – Aprais The same… Read more
Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met. J. Francisco Escobar In this age of ever-increasing technological… Read more
Failure to set clear action plans after a team evaluation is demoralising, undermines faith in leadership and jeopardises the entire programme. State of the global workplace According to the latest… Read more
Why it’s better to repair than replace a business relationship Whether a business relationship or personal, if there’s one professional guaranteed to see an influx of new business in January,… Read more
Among the seven key behaviours, Trust stayed at the forefront of building better client-agency relationships in 2022. Why behaviours? The Aprais database comprised of more than 25,000 evaluations of client-agency… Read more
New ways of working are forging changes in client-agency relationships – and in the way they are managed. The pandemic encouraged extraordinary examples of urgent, purpose-driven, remote teamwork. Instinctively we… Read more
Some tips on how to build effective teams and manage your superstars. As a career expatriate Aussie, my knowledge of football could easily fit into a small jar of Vegemite…. Read more
On-the-job skill among team members is the most critical factor for creating successful client-agency relationships, and it’s growing as a priority. Figures from Aprais’ global database of more than 25,000… Read more
It doesn’t require a stretch of the imagination to accept that happier teams deliver better work. Nor does it require a great leap to believe that happier teams by turn… Read more
Marketer and their agency teams have become more resilient over the last decade, but there are still opportunities to improve this business-critical attribute. Analysis of Aprais’ global database of more… Read more
A simple hack to build trust rapidly, I promise. My problem with Hollywood Picture this familiar movie scene; In the midst of destruction and mayhem, the enigmatic hero turns to… Read more
This momentous event has presented a unique opportunity to reassess teamwork and our ways of working. Both as individuals, with families, in communities and for business this has been a… Read more
Harvard research concludes that companies are seeking leaders with strong social skills. My first leadership position came at the ripe old age of 27. When I reflect on my behaviour… Read more
New research shows that clients and agencies believe longevity drives stronger brand performance, creativity and positively impacts agency staff retention. A few months ago, the Queen of England celebrated an… Read more
The remit of PR agencies has exploded in recent years, moving from traditional media relations, stakeholder and reputation management to encompass social media and community management, production of content, influencer,… Read more