Five key benefits of measuring team performance

Posted 13/06/24

Once just nice-to-have, measuring team performance is now a critical component of successful organizational management. One fateful lunchtime several decades ago, I sat across the table from my client, the… Read more

Team evaluations that yield the best results

Posted 29/01/24

Conducting client-agency team evaluations is both art and science. Get it right and you’ll see swift improvements. Why do we need to evaluate agency performance? If you believe that agencies… Read more

How to be a better client

Posted 24/10/23

Given the enormous amounts of money invested in marketing through advertising agencies, it is incredible that so little attention is given to how to be a better client, to motivating… Read more

10 key principles for effective briefing

Posted 28/09/23

The art of effective briefing remains elusive but there’s a positive impact on client–agency relationships for those who get it right. Issues that won’t go away Ever since Aprais started… Read more