New research shows the challenges of working in different marketing categories and how to improve team effectiveness. The chart below shows the overall scores (out of 100) by category. Comparing… Read more
Working in six global cities and across a multitude of countries has taught me a lot about the impact of culture on team performance. Nine years of my multinational career… Read more
Why do bagels have a hole in the middle, and other powerful lessons ChatGPT taught me about writing good advertising briefs I’ve used the AI platform for tasks as varied… Read more
Research reveals the average total cost of an agency review at $1.2 million. A research report published by ANA/4A’s in the USA titled ‘The Cost of the Pitch’ urges marketers… Read more
Stress levels among employees have increased since the Covid era. According to Gallup’s State of the Global Workplace 2023 report, although the world has recovered from the worst of the… Read more
Analysis reveals that financial management is a secret weapon of European effectiveness award-winning agencies. Here at Aprais, we’ve built our business on the premise that stronger relationships lead to better… Read more
Here’s my download on WFA Global Marketer Week 2023. In last year’s review of the WFA Global Marketer Week conference held in Athens, I pointed out three main themes from… Read more
At work and at home, relationships can be both the principal cause of stress and an antidote to it, while also being the crucial key to a better life. As… Read more
Our groundbreaking study of marketing award-winners has highlighted the importance of strategic skills to boost the effectiveness of work. Of the many interesting findings emerging from the Aprais study that… Read more
In a modern age of business relationships, have we forgotten some tried-and-tested wisdom to build stronger business? This Easter, I was reminded of some of the proverbial wisdom that has… Read more
Using two unique and robust sets of data there is now proof that client-agency teams with better relationships produce more effective work. The implications of our latest report are profound for marketers… Read more
We are in the midst of a global paradigm shift in which the happiness of teams, and the people that comprise them, is driving greater performance. On March 20 each… Read more
The often-overlooked area of strategy is a key indicator of an effective business relationship, new data from Aprais and WARC has shown. Speaking with Aprais founder and chair Kim Walker… Read more
AI can help business team relationships but it’s no panacea Sylvia de Sienes – Aprais. On Monday morning, one of my colleagues announced: “I had a chat with an AI… Read more
Valentine’s Day gives cause to reflect on the value of relationships, both personal and business. The month of love is upon us and convenience stores and garage forecourts are preparing… Read more
The newest generation into the workplace also values work-life balance and positive mental health initiatives. Employers looking to attract younger people should take note. Pola Orzechowska – Aprais The same… Read more