There’s lots of evidence showing that good working relationships lead to better performance. Regardless of the industry, it doesn’t matter if the relationship is between employee and employer or between… Read more
Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more
The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more