Recent research indicates that fractured agency-brand relationships can be improved, with effort on both sides. Prepared by Frontify in collaboration with Ad Age Studio 30 the white paper recommends agencies… Read more
There’s a lot of speculation around how team behaviour will change as a result of the Coronavirus experience. One thing is clear, the ability for teams to respond to crises… Read more
Creating the best client-agency evaluation system begins with an understanding of the industry we live in. Apart from digitisation, and fragmentation, one of the most fundamental changes to the marketing… Read more
Analysis of more than 21,000 evaluations we’ve conducted over the past 20 years shows that the opportunity to improve team performance in the client-agency relationship varies by category, with the… Read more
We have often said that client-agency relationships are similar to personal relationships; equal partners learning to get along, overcoming differences for the greater good. So it was with great interest… Read more
To understand how good clients get better performance from their agencies one must first acknowledge the absolute inter-relationship between the performance of both parties. Analysis of over 20,000 evaluations in… Read more
There’s lots of evidence showing that good working relationships lead to better performance. Regardless of the industry, it doesn’t matter if the relationship is between employee and employer or between… Read more
Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more
Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more
The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more
Dim the lights, strike up the orquesta típica as dancers take the stage for a presentation about how to optimise the relationships between marketers and their advertising agencies. Under the title; It… Read more
The micro-segmentation of marketing and advertising services plus new entrants in the agency space have made things more complicated both for marketers and their agencies. Agencies may be tempted to… Read more
On the other hand, Canadian agencies were less content with their clients, rating them lower than the Aprais global averages in all areas with the exception of ‘Digital’. These results… Read more
When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more
A quick Google search reveals a library of 2016 predictions from Sir Martin including his opinion that Hillary Clinton is destined for the White House, thoughts on Brexit plus the… Read more