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Procurement Negatively Impacting Agency Performance

Posted 5/08/16

At Aprais we work closely with both marketing and procurement departments of some of the world’s largest marketers in order to prevent procurement negatively impacting agency performance. What is clear… Read more

Declining Trust between agencies and clients

Posted 17/06/16

There is declining trust between agencies and clients, and there probably has never been a better time to deploy a structured, formal mutual feedback process – ideally overseen by a… Read more

Collaboration Between Brands and Agencies Is Increasingly Important

Posted 5/05/16

Of particular interest to Aprais is the collaboration between brands and agencies. The Forbes Insight global survey among 255 executives across a range of industries and functions (including marketers and agencies)… Read more

Marketing chiefs will have to adjust their mindset and working structures

Posted 6/04/16

At the annual Economist Group Marketing Unbound event, speakers warned that marketing chiefs must face a world of change or a world of trouble. According to one speaker, the new… Read more

What Sir Martin’s Predictions for 2016 Might Mean for Agency Relationships

Posted 21/03/16

A quick Google search reveals a library of 2016 predictions from Sir Martin including his opinion that Hillary Clinton is destined for the White House, thoughts on Brexit plus the… Read more