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Financial Empathy Delivers Better Results

Posted 18/02/20

Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… Read more

An equal partnership delivers more value than a ‘master-servant’

Posted 12/12/19

In the modern western concept of healthy personal relationships, equity is key i.e. what ‘I think of you’ should be pretty much equate with what ‘you think of me’. When… Read more

Could AI Be Used To Improve Client-Agency Relationships?

Posted 14/10/19

We have often said that client-agency relationships are similar to personal relationships; equal partners learning to get along, overcoming differences for the greater good. So it was with great interest… Read more

3 essential truths from 20,000 client-agency relationships.

Posted 6/08/19

We’d love to gloat some more, but the real question is “So what?” How can this improve the state of the client-agency relationship? Apart from providing unique points of comparison… Read more

Good clients get better performance from their agencies

Posted 29/05/19

To understand how good clients get better performance from their agencies one must first acknowledge the absolute inter-relationship between the performance of both parties. Analysis of over 20,000 evaluations in… Read more

Aprais Adds New Colour To Client-Agency Evaluations

Posted 14/05/19

The new corporate identity is very much intertwined with the very core of the brand. We maximise the potential of marketing teams and their agencies Before embarking on this review… Read more

Better Client-Agency Relationships Deliver Better Work

Posted 13/05/19

There’s lots of evidence showing that good working relationships lead to better performance. Regardless of the industry, it doesn’t matter if the relationship is between employee and employer or between… Read more

Clients Get The Agencies They Deserve

Posted 7/05/19

Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more

Are Agency Relationships Really Better in the Americas?

Posted 4/12/18

One of the many fascinating observations from our 20-years of client-agency evaluations is that relationships in the Americas (North America and LATAM) score consistently higher than other regions. The question… Read more

It Takes Two To Tango In Client-Agency Relationships

Posted 22/11/18

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more

Objective and systematic evaluation improves client-agency relationships

Posted 5/09/18

The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more

Aprais to Deliver Keynote Address at Spikes Asia Creative Festival

Posted 30/08/18

Dim the lights, strike up the orquesta típica as dancers take the stage for a presentation about how to optimise the relationships between marketers and their advertising agencies. Under the title; It… Read more

Better Collaboration Means Better Client-Agency Relationships and Better Work!

Posted 7/08/18

The micro-segmentation of marketing and advertising services plus new entrants in the agency space have made things more complicated both for marketers and their agencies. Agencies may be tempted to… Read more

Canadian advertisers shown that they occupy the drivers seat in their client-agency relationships

Posted 10/07/18

On the other hand, Canadian agencies were less content with their clients, rating them lower than the Aprais global averages in all areas with the exception of ‘Digital’. These results… Read more

Client-Agency collaboration in the spotlight

Posted 23/03/18

Here is both the German language original and an approved English translation. Read more

Let he who is without sin….

Posted 11/10/17

Having just read @markritson ‘s article in @MarketingWeekEd on “Media Buying’s deadly sins…” several thoughts come to mind. There is a lot of merit (as always) in what Mark writes…. Read more

Fixing Advertiser-Agency Relationships

Posted 22/08/17

When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more

Marketers have to do more, with less. But how are their agency partners coping?

Posted 9/08/17

Quite simplistic, but here they are: Centralisation & simplification. This can mean many things, whether it be streamlining partnerships or standardising marketing messages. Technology & data. B2C marketers in a… Read more