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Financial Empathy Delivers Better Results

Posted 18/02/20

Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… Read more

Clients Get The Agencies They Deserve

Posted 7/05/19

Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more

It Takes Two To Tango In Client-Agency Relationships

Posted 22/11/18

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more

Let he who is without sin….

Posted 11/10/17

Having just read @markritson ‘s article in @MarketingWeekEd on “Media Buying’s deadly sins…” several thoughts come to mind. There is a lot of merit (as always) in what Mark writes…. Read more

Fixing Advertiser-Agency Relationships

Posted 22/08/17

When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more