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Collaboration Between Brands and Agencies Is Increasingly Important

Posted 5/05/16

Of particular interest to Aprais is the collaboration between brands and agencies. The Forbes Insight global survey among 255 executives across a range of industries and functions (including marketers and agencies)… Read more

Marketing chiefs will have to adjust their mindset and working structures

Posted 6/04/16

At the annual Economist Group Marketing Unbound event, speakers warned that marketing chiefs must face a world of change or a world of trouble. According to one speaker, the new… Read more

What Sir Martin’s Predictions for 2016 Might Mean for Agency Relationships

Posted 21/03/16

A quick Google search reveals a library of 2016 predictions from Sir Martin including his opinion that Hillary Clinton is destined for the White House, thoughts on Brexit plus the… Read more