Blog

Strong teams are only possible if the individuals that comprise them are happy and motivated. As obvious as this may seem, the turbulence brought about by the pandemic and enforced… Read more

Our analysis shows that regular evaluation and constructive action planning can help maintain healthy business relationships and provide the framework for continuous improvement. Strong and healthy client-agency relationships help build… Read more

We call it financial empathy. Key findings Marketers who are rated highly by their agencies for their financial regard, in turn rate their agencies 20% higher for agency staff allocation. This suggests… Read more

When we compare the average scores given by clients of their agencies and agencies of their clients, it is clear that not all client-agency relationships are created equally. As the… Read more

Agencies and clients are contacting one another more frequently since lockdown as revealed from Aprais data. But there is no evidence that checking in on a more frequent basis improves… Read more

We compared data from 2010 with contemporaneous data from our bank of more than 22,000 client-agency evaluations across 92 countries to uncover the changing nature of client-agency relationships over the… Read more

Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… Read more

In the modern western concept of healthy personal relationships, equity is key i.e. what ‘I think of you’ should be pretty much equate with what ‘you think of me’. When… Read more