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The Real Cost of Being a Bad Client

Posted 4/07/17

This is sometimes compounded by some ethnic cultures that adopt a more dictatorial attitude to their underlings. In the supplier context, we call this a ‘master – servant’ relationship. For… Read more

Do Not Try to Grade Your Own Homework

Posted 26/04/17

According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150… Read more

The Parallels of Politics and Pitches

Posted 16/11/16

Sound familiar? 2016 will go down in history as the year that shook the political establishment. First Brexit, then Trump. Better minds are still debating the reasons for these ‘upsets’… Read more