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Financially considerate marketers get better staff allocation from their agency – report

Posted 30/08/21

We call it financial empathy. Key findings Marketers who are rated highly by their agencies for their financial regard, in turn rate their agencies 20% higher for agency staff allocation. This suggests… Read more

Why fairness delivers value in business relationships

Posted 19/08/21

In an age when diversity and equality have become such dominant issues in society and in business, I couldn’t help but wonder how this concept impacts sentiments toward fairness in… Read more

Making the workplace better through healthy team relationships

Posted 19/07/21

At Aprais, we evaluate team relationships. But we never forget that team evaluations are based on responses from individuals that comprise them. That’s why the heading in a recent McKinsey… Read more

How client-agency relationships are affected by business category

Posted 5/07/21

When we compare the average scores given by clients of their agencies and agencies of their clients, it is clear that not all client-agency relationships are created equally. As the… Read more

Behaviours that define the best client-agency teams

Posted 24/02/21

Analysis of our database of more than 23,000 client-agency evaluations, reveals fascinating insights about the behaviours of higher-performing teams. Executive summary Trust is the new benchmark for clients in a… Read more

To improve relationships, agencies need to challenge their clients

Posted 19/02/21

Have agencies become wary of confrontation? This question was posed by Ulrich Proeschel, Chairman of the International Agencies Council of EACA in our recent webinar. A decade of change Aprais… Read more

The impact of always-on client-agency relationships

Posted 16/12/20

Agencies and clients are contacting one another more frequently since lockdown as revealed from Aprais data. But there is no evidence that checking in on a more frequent basis improves… Read more

Have the demands of client-agency relationships changed?

Posted 14/10/20

We compared data from 2010 with contemporaneous data from our bank of more than 22,000 client-agency evaluations across 92 countries to uncover the changing nature of client-agency relationships over the… Read more

Brand News Italy Covers Resilience

Posted 4/09/20

Aprais’ highly regarded thought leadership analysis on the importance of team Resilience in client agency relationships has been covered in Italy’s leading marketing industry publication, Brand News. An English summary… Read more

Resilience – a new ‘business-critical’ requirement for teams.

Posted 6/08/20

There’s a lot of speculation around how team behaviour will change as a result of the Coronavirus experience. One thing is clear, the ability for teams to respond to crises… Read more

How to build the best client-agency evaluation system

Posted 14/07/20

Creating the best client-agency evaluation system begins with an understanding of the industry we live in. Apart from digitisation, and fragmentation, one of the most fundamental changes to the marketing… Read more

Team performance improvements vary by category

Posted 29/05/20

Analysis of more than 21,000 evaluations we’ve conducted over the past 20 years shows that the opportunity to improve team performance in the client-agency relationship varies by category, with the… Read more

Financial Empathy Delivers Better Results

Posted 18/02/20

Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… Read more

An equal partnership delivers more value than a ‘master-servant’

Posted 12/12/19

In the modern western concept of healthy personal relationships, equity is key i.e. what ‘I think of you’ should be pretty much equate with what ‘you think of me’. When… Read more

Could AI Be Used To Improve Client-Agency Relationships?

Posted 14/10/19

We have often said that client-agency relationships are similar to personal relationships; equal partners learning to get along, overcoming differences for the greater good. So it was with great interest… Read more

3 essential truths from 20,000 client-agency relationships.

Posted 6/08/19

We’d love to gloat some more, but the real question is “So what?” How can this improve the state of the client-agency relationship? Apart from providing unique points of comparison… Read more

Good clients get better performance from their agencies

Posted 29/05/19

To understand how good clients get better performance from their agencies one must first acknowledge the absolute inter-relationship between the performance of both parties. Analysis of over 20,000 evaluations in… Read more

Aprais Adds New Colour To Client-Agency Evaluations

Posted 14/05/19

The new corporate identity is very much intertwined with the very core of the brand. We maximise the potential of marketing teams and their agencies Before embarking on this review… Read more