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Why trust is so critical in business relationships

Posted 3/08/22

Without trust, business relationships cannot hope to flourish. Partnering for growth Successful relationships are characterised by many attributes, but the one universal ingredient is trust. A recent IPA report examining… Read more

What’s wrong with the advertising business?

Posted 2/08/22

This documentary about the ad business provides an interesting perspective on the state of the business through the eyes of a creative director. I still remember the day I got… Read more

How creative production can improve client-agency relationships

Posted 1/07/22

5 creative production tips every team should practice. Historically, the focus of client-agency relationships has tended to be around the delivery of the creative idea, with production coming much further… Read more

Improving creativity is not just about being more creative.

Posted 28/06/22

As the advertising world returns from Cannes 2022, now is a good time to reflect on the subject of creativity. The subject of declining creativity in our industry has been… Read more

Empathy builds stronger teams

Posted 21/06/22

Empathy as a team leadership skill is now more important than ever. Covid has changed the way we work in so many ways. Clearly, it has forced us to re-examine… Read more

Team chemistry and the pitch process

Posted 15/06/22

Team chemistry is a cornerstone of successful client-agency relationships. UK creative agency Mother created a stir when it announced recently that if a new client agrees to appoint the agency… Read more

What can clients and agencies learn from the Queen’s Jubilee? Longevity.

Posted 5/06/22

Longevity is not necessarily an indicator of a healthy relationship but it’s something clients and agencies should strive for. The Queen’s Platinum Jubilee marked a 70-year relationship between the monarch… Read more

How disagreement can positively challenge teams.

Posted 26/05/22

By focussing on achieving consensus, we might be missing the opportunity to stimulate different ideas. Accepting dissenting views from your own team members requires a rare combination of humility, self-confidence… Read more

Why accountability is an important behaviour to improve your team performance

Posted 17/05/22

Business teams can improve their working relationships and quality of work by boosting accountability. What is accountability? Whether it’s about upholding expectations or taking responsibility for mistakes, accountability matters in… Read more

How the future of work will impact team behaviours.

Posted 28/04/22

The future of work will impact teams in ways that all leaders should take note. Hybrid work will create more unevenness around where, when, and how much different employees are… Read more

What I learned at the WFA Global Marketer Week 2022

Posted 25/04/22

From my perspective, there were three main themes; Creativity and inspiration vs technology and data The role of marketing in the sustainability challenge The metaverse – opportunities, threats. I’m going… Read more

A question of scale

Posted 29/03/22

Why does Aprais use a 100-point scale to evaluate client-agency relationships when most surveys of this type use a 5-point scale? We use the 100-point scale because it provides more… Read more

Is strategy the key to improving agency-brand relationships?

Posted 17/03/22

Recent research indicates that fractured agency-brand relationships can be improved, with effort on both sides. Prepared by Frontify in collaboration with Ad Age Studio 30 the white paper recommends agencies… Read more

How to improve a business relationship rapidly.

Posted 26/02/22

With the median tenure now at just 25.5 months, can CMO’s improve the business relationship with an agency within their tenure? In April 2021, research from executive search firm Spencer… Read more

The future of work

Posted 25/02/22

I’m a big fan of futurist reports. Forget whether they are accurate predictors or not, they can distill a lot of what is going on, into a concise format that… Read more

What is a relationship without trust?

Posted 10/02/22

Recent political events in the UK serve as a stark reminder of the importance of trust in relationships. As I write this the UK political elite are holding their breath…. Read more

Team evaluations in 2021

Posted 22/01/22

Team evaluations in 2021 presented extraordinary challenges and achievements. It was the year of lockdowns, vaccinations, tentative returns to some face-to-face contact, hybrid working and Omicrom. More data, deeper understanding… Read more

Collaboration in business relationships – report

Posted 1/12/21

Collaboration is a vital ingredient of high-performing client-agency teams, our latest data shows. Managing multiple internal and external partners has long been a challenge for marketers. Now they must also… Read more