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Clients Get The Agencies They Deserve

Posted 7/05/19

Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more

It Takes Two To Tango In Client-Agency Relationships

Posted 22/11/18

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more

Let he who is without sin….

Posted 11/10/17

Having just read @markritson ‘s article in @MarketingWeekEd on “Media Buying’s deadly sins…” several thoughts come to mind. There is a lot of merit (as always) in what Mark writes…. Read more

Fixing Advertiser-Agency Relationships

Posted 22/08/17

When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more

The Real Cost of Being a Bad Client

Posted 4/07/17

This is sometimes compounded by some ethnic cultures that adopt a more dictatorial attitude to their underlings. In the supplier context, we call this a ‘master – servant’ relationship. For… Read more

Do Not Try to Grade Your Own Homework

Posted 26/04/17

According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150… Read more

The Parallels of Politics and Pitches

Posted 16/11/16

Sound familiar? 2016 will go down in history as the year that shook the political establishment. First Brexit, then Trump. Better minds are still debating the reasons for these ‘upsets’… Read more