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Marketers have to do more, with less. But how are their agency partners coping?

Posted 9/08/17

Quite simplistic, but here they are: Centralisation & simplification. This can mean many things, whether it be streamlining partnerships or standardising marketing messages. Technology & data. B2C marketers in a… Read more

Lessons from Accenture’s Six Distinctions of Great Procurement

Posted 30/07/17

I think that Accenture’s Six Distinctions of Great Procurement is one such theory. Procurement has become an increasingly important aspect of business in general and has certainly impacted on the… Read more

The Real Cost of Being a Bad Client

Posted 4/07/17

This is sometimes compounded by some ethnic cultures that adopt a more dictatorial attitude to their underlings. In the supplier context, we call this a ‘master – servant’ relationship. For… Read more

Do Not Try to Grade Your Own Homework

Posted 26/04/17

According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150… Read more

The Parallels of Politics and Pitches

Posted 16/11/16

Sound familiar? 2016 will go down in history as the year that shook the political establishment. First Brexit, then Trump. Better minds are still debating the reasons for these ‘upsets’… Read more

Procurement Negatively Impacting Agency Performance

Posted 5/08/16

At Aprais we work closely with both marketing and procurement departments of some of the world’s largest marketers in order to prevent procurement negatively impacting agency performance. What is clear… Read more

Declining Trust between agencies and clients

Posted 17/06/16

There is declining trust between agencies and clients, and there probably has never been a better time to deploy a structured, formal mutual feedback process – ideally overseen by a… Read more

Collaboration Between Brands and Agencies Is Increasingly Important

Posted 5/05/16

Of particular interest to Aprais is the collaboration between brands and agencies. The Forbes Insight global survey among 255 executives across a range of industries and functions (including marketers and agencies)… Read more

Marketing chiefs will have to adjust their mindset and working structures

Posted 6/04/16

At the annual Economist Group Marketing Unbound event, speakers warned that marketing chiefs must face a world of change or a world of trouble. According to one speaker, the new… Read more

What Sir Martin’s Predictions for 2016 Might Mean for Agency Relationships

Posted 21/03/16

A quick Google search reveals a library of 2016 predictions from Sir Martin including his opinion that Hillary Clinton is destined for the White House, thoughts on Brexit plus the… Read more