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Clients Get The Agencies They Deserve

Posted 7/05/19

Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more

Are Agency Relationships Really Better in the Americas?

Posted 4/12/18

One of the many fascinating observations from our 20-years of client-agency evaluations is that relationships in the Americas (North America and LATAM) score consistently higher than other regions. The question… Read more

It Takes Two To Tango In Client-Agency Relationships

Posted 22/11/18

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more

Objective and systematic evaluation improves client-agency relationships

Posted 5/09/18

The mere act of conducting a disciplined evaluation of supplier performance often results in performance improvements. For example, Volvo Car Corporation and its suppliers concluded in a research study, that… Read more

Aprais to Deliver Keynote Address at Spikes Asia Creative Festival

Posted 30/08/18

Dim the lights, strike up the orquesta típica as dancers take the stage for a presentation about how to optimise the relationships between marketers and their advertising agencies. Under the title; It… Read more

Better Collaboration Means Better Client-Agency Relationships and Better Work!

Posted 7/08/18

The micro-segmentation of marketing and advertising services plus new entrants in the agency space have made things more complicated both for marketers and their agencies. Agencies may be tempted to… Read more

Canadian advertisers shown that they occupy the drivers seat in their client-agency relationships

Posted 10/07/18

On the other hand, Canadian agencies were less content with their clients, rating them lower than the Aprais global averages in all areas with the exception of ‘Digital’. These results… Read more

Client-Agency collaboration in the spotlight

Posted 23/03/18

Here is both the German language original and an approved English translation. Read more

Let he who is without sin….

Posted 11/10/17

Having just read @markritson ‘s article in @MarketingWeekEd on “Media Buying’s deadly sins…” several thoughts come to mind. There is a lot of merit (as always) in what Mark writes…. Read more

Fixing Advertiser-Agency Relationships

Posted 22/08/17

When it comes to Advertiser-Agency Relationships, Michael Farmer & Brian Jacobs have eloquently covered the systemic, historical factors that have contributed to the current situation. The articles by Michael When… Read more

Marketers have to do more, with less. But how are their agency partners coping?

Posted 9/08/17

Quite simplistic, but here they are: Centralisation & simplification. This can mean many things, whether it be streamlining partnerships or standardising marketing messages. Technology & data. B2C marketers in a… Read more

Lessons from Accenture’s Six Distinctions of Great Procurement

Posted 30/07/17

I think that Accenture’s Six Distinctions of Great Procurement is one such theory. Procurement has become an increasingly important aspect of business in general and has certainly impacted on the… Read more

The Real Cost of Being a Bad Client

Posted 4/07/17

This is sometimes compounded by some ethnic cultures that adopt a more dictatorial attitude to their underlings. In the supplier context, we call this a ‘master – servant’ relationship. For… Read more

Do Not Try to Grade Your Own Homework

Posted 26/04/17

According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150… Read more

The Parallels of Politics and Pitches

Posted 16/11/16

Sound familiar? 2016 will go down in history as the year that shook the political establishment. First Brexit, then Trump. Better minds are still debating the reasons for these ‘upsets’… Read more

Procurement Negatively Impacting Agency Performance

Posted 5/08/16

At Aprais we work closely with both marketing and procurement departments of some of the world’s largest marketers in order to prevent procurement negatively impacting agency performance. What is clear… Read more

Declining Trust between agencies and clients

Posted 17/06/16

There is declining trust between agencies and clients, and there probably has never been a better time to deploy a structured, formal mutual feedback process – ideally overseen by a… Read more

Collaboration Between Brands and Agencies Is Increasingly Important

Posted 5/05/16

Of particular interest to Aprais is the collaboration between brands and agencies. The Forbes Insight global survey among 255 executives across a range of industries and functions (including marketers and agencies)… Read more