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Financial Empathy Delivers Better Results

Posted 18/02/20

Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… Read more

Clients Get The Agencies They Deserve

Posted 7/05/19

Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… Read more

It Takes Two To Tango In Client-Agency Relationships

Posted 22/11/18

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… Read more