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A question of scale

Posted 29/03/22

Why does Aprais use a 100-point scale to evaluate client-agency relationships when most surveys of this type use a 5-point scale? We use the 100-point scale because it provides more… Read more

The future of work

Posted 25/02/22

I’m a big fan of futurist reports. Forget whether they are accurate predictors or not, they can distill a lot of what is going on, into a concise format that… Read more

What is a relationship without trust?

Posted 10/02/22

Recent political events in the UK serve as a stark reminder of the importance of trust in relationships. As I write this the UK political elite are holding their breath…. Read more

Team evaluations in 2021

Posted 22/01/22

Team evaluations in 2021 presented extraordinary challenges and achievements. It was the year of lockdowns, vaccinations, tentative returns to some face-to-face contact, hybrid working and Omicrom. More data, deeper understanding… Read more

Do relationships matter to agile teams?

Posted 22/10/21

Agile teams are increasingly popular, but they are not without their challenges. Way back in 2016, McKinsey described agile, in the marketing context, as the use of data and analytics to continuously… Read more

Strong teams start with happy individuals

Posted 21/09/21

Strong teams are only possible if the individuals that comprise them are happy and motivated. As obvious as this may seem, the turbulence brought about by the pandemic and enforced… Read more

How to maintain healthy business relationships

Posted 13/09/21

Our analysis shows that regular evaluation and constructive action planning can help maintain healthy business relationships and provide the framework for continuous improvement. Strong and healthy client-agency relationships help build… Read more