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What I learned at the WFA Global Marketer Week 2022

Posted 25/04/22

From my perspective, there were three main themes; Creativity and inspiration vs technology and data The role of marketing in the sustainability challenge The metaverse – opportunities, threats. I’m going… Read more

A question of scale

Posted 29/03/22

Why does Aprais use a 100-point scale to evaluate client-agency relationships when most surveys of this type use a 5-point scale? We use the 100-point scale because it provides more… Read more

Is strategy the key to improving agency-brand relationships?

Posted 17/03/22

Recent research indicates that fractured agency-brand relationships can be improved, with effort on both sides. Prepared by Frontify in collaboration with Ad Age Studio 30 the white paper recommends agencies… Read more

How to improve a business relationship rapidly.

Posted 26/02/22

With the median tenure now at just 25.5 months, can CMO’s improve the business relationship with an agency within their tenure? In April 2021, research from executive search firm Spencer… Read more

The future of work

Posted 25/02/22

I’m a big fan of futurist reports. Forget whether they are accurate predictors or not, they can distill a lot of what is going on, into a concise format that… Read more

What is a relationship without trust?

Posted 10/02/22

Recent political events in the UK serve as a stark reminder of the importance of trust in relationships. As I write this the UK political elite are holding their breath…. Read more

Team evaluations in 2021

Posted 22/01/22

Team evaluations in 2021 presented extraordinary challenges and achievements. It was the year of lockdowns, vaccinations, tentative returns to some face-to-face contact, hybrid working and Omicrom. More data, deeper understanding… Read more

Collaboration in business relationships – report

Posted 1/12/21

Collaboration is a vital ingredient of high-performing client-agency teams, our latest data shows. Managing multiple internal and external partners has long been a challenge for marketers. Now they must also… Read more

Cricket: Leadership, teamwork and relationships

Posted 15/11/21

Team leadership lessons we learn from cricket to build stronger client-agency relationships. Cricket is a peculiar game. Among its many features, it is really the only team game in which… Read more

How does contact frequency affect team performance?

Posted 26/10/21

The mental health of the marketing industry is under severe strain. What can be done to relieve the pressure? The Covid pandemic saw offices across the globe lie empty and… Read more

Do relationships matter to agile teams?

Posted 22/10/21

Agile teams are increasingly popular, but they are not without their challenges. Way back in 2016, McKinsey described agile, in the marketing context, as the use of data and analytics to continuously… Read more

Aprais partners with production specialists Murphy Cobb Associates

Posted 24/09/21

The partnership with production specialist MCA creates an agile and sustainable product offering for clients of both companies. The strategic partnership will offer clients an integrated approach from agency brief… Read more

Strong teams start with happy individuals

Posted 21/09/21

Strong teams are only possible if the individuals that comprise them are happy and motivated. As obvious as this may seem, the turbulence brought about by the pandemic and enforced… Read more

How to maintain healthy business relationships

Posted 13/09/21

Our analysis shows that regular evaluation and constructive action planning can help maintain healthy business relationships and provide the framework for continuous improvement. Strong and healthy client-agency relationships help build… Read more

Financially considerate marketers get better staff allocation from their agency – report

Posted 30/08/21

We call it financial empathy. Key findings Marketers who are rated highly by their agencies for their financial regard, in turn rate their agencies 20% higher for agency staff allocation. This suggests… Read more

Why fairness delivers value in business relationships

Posted 19/08/21

In an age when diversity and equality have become such dominant issues in society and in business, I couldn’t help but wonder how this concept impacts sentiments toward fairness in… Read more

Making the workplace better through healthy team relationships

Posted 19/07/21

At Aprais, we evaluate team relationships. But we never forget that team evaluations are based on responses from individuals that comprise them. That’s why the heading in a recent McKinsey… Read more

How client-agency relationships are affected by business category

Posted 5/07/21

When we compare the average scores given by clients of their agencies and agencies of their clients, it is clear that not all client-agency relationships are created equally. As the… Read more