Financial empathy rewards marketers with better results from the agency. Aprais has the data that shows why. The relentless drive to reduce agency costs is often seen as a hallmark… […]
In the modern western concept of healthy personal relationships, equity is key i.e. what ‘I think of you’ should be pretty much equate with what ‘you think of me’. When… […]
We have often said that client-agency relationships are similar to personal relationships; equal partners learning to get along, overcoming differences for the greater good. So it was with great interest… […]
We’d love to gloat some more, but the real question is “So what?” How can this improve the state of the client-agency relationship? Apart from providing unique points of comparison… […]
To understand how good clients get better performance from their agencies one must first acknowledge the absolute inter-relationship between the performance of both parties. Analysis of over 20,000 evaluations in… […]
The new corporate identity is very much intertwined with the very core of the brand. We maximise the potential of marketing teams and their agencies Before embarking on this review… […]
There’s lots of evidence showing that good working relationships lead to better performance. Regardless of the industry, it doesn’t matter if the relationship is between employee and employer or between… […]
Over 50 years ago, David Ogilvy famously said that “clients get the advertising they deserve”. This has now been validated by our analysis of over 20,000 client-agency relationships which has… […]
One of the many fascinating observations from our 20-years of client-agency evaluations is that relationships in the Americas (North America and LATAM) score consistently higher than other regions. The question… […]
Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’. Regardless of individual skills, partners either succeed together or fail together. But when… […]