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For better relationships, improve your functional skills

Posted 10/11/22

On-the-job skill among team members is the most critical factor for creating successful client-agency relationships, and it’s growing as a priority. Figures from Aprais’ global database of more than 25,000… Read more

Work-jerks, the weather and their impact on mental health

Posted 8/11/22

It doesn’t require a stretch of the imagination to accept that happier teams deliver better work. Nor does it require a great leap to believe that happier teams by turn… Read more

Resilient teams perform better

Posted 8/11/22

Marketer and their agency teams have become more resilient over the last decade, but there are still opportunities to improve this business-critical attribute. Analysis of Aprais’ global database of more… Read more

Build trust by making promises and keeping them

Posted 31/10/22

A simple hack to build trust rapidly, I promise. My problem with Hollywood Picture this familiar movie scene; In the midst of destruction and mayhem, the enigmatic hero turns to… Read more

What the pandemic taught us about teamwork

Posted 7/10/22

This momentous event has presented a unique opportunity to reassess teamwork and our ways of working. Both as individuals, with families, in communities and for business this has been a… Read more

Why social skills have become so crucial for career success

Posted 20/09/22

Harvard research concludes that companies are seeking leaders with strong social skills. My first leadership position came at the ripe old age of 27. When I reflect on my behaviour… Read more

The power of longevity in business relationships

Posted 2/09/22

New research shows that clients and agencies believe longevity drives stronger brand performance, creativity and positively impacts agency staff retention. A few months ago, the Queen of England celebrated an… Read more

The changing demands on PR agencies

Posted 31/08/22

The remit of PR agencies has exploded in recent years, moving from traditional media relations, stakeholder and reputation management to encompass social media and community management, production of content, influencer,… Read more

Why trust is so critical in business relationships

Posted 3/08/22

Without trust, business relationships cannot hope to flourish. Partnering for growth Successful relationships are characterised by many attributes, but the one universal ingredient is trust. A recent IPA report examining… Read more

What’s wrong with the advertising business?

Posted 2/08/22

This documentary about the ad business provides an interesting perspective on the state of the business through the eyes of a creative director. I still remember the day I got… Read more

How creative production can improve client-agency relationships

Posted 1/07/22

5 creative production tips every team should practice. Historically, the focus of client-agency relationships has tended to be around the delivery of the creative idea, with production coming much further… Read more

Improving creativity is not just about being more creative.

Posted 28/06/22

As the advertising world returns from Cannes 2022, now is a good time to reflect on the subject of creativity. The subject of declining creativity in our industry has been… Read more

Empathy builds stronger teams

Posted 21/06/22

Empathy as a team leadership skill is now more important than ever. Covid has changed the way we work in so many ways. Clearly, it has forced us to re-examine… Read more

Team chemistry and the pitch process

Posted 15/06/22

Team chemistry is a cornerstone of successful client-agency relationships. UK creative agency Mother created a stir when it announced recently that if a new client agrees to appoint the agency… Read more

What can clients and agencies learn from the Queen’s Jubilee? Longevity.

Posted 5/06/22

Longevity is not necessarily an indicator of a healthy relationship but it’s something clients and agencies should strive for. The Queen’s Platinum Jubilee marked a 70-year relationship between the monarch… Read more

How disagreement can positively challenge teams.

Posted 26/05/22

By focussing on achieving consensus, we might be missing the opportunity to stimulate different ideas. Accepting dissenting views from your own team members requires a rare combination of humility, self-confidence… Read more

Why accountability is an important behaviour to improve your team performance

Posted 17/05/22

Business teams can improve their working relationships and quality of work by boosting accountability. What is accountability? Whether it’s about upholding expectations or taking responsibility for mistakes, accountability matters in… Read more

How the future of work will impact team behaviours.

Posted 28/04/22

The future of work will impact teams in ways that all leaders should take note. Hybrid work will create more unevenness around where, when, and how much different employees are… Read more