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Four pillars of successful relationships

Posted 14/02/23

Valentine’s Day gives cause to reflect on the value of relationships, both personal and business. The month of love is upon us and convenience stores and garage forecourts are preparing… Read more

How to welcome Gen Z to the workplace

Posted 14/02/23

The newest generation into the workplace also values work-life balance and positive mental health initiatives. Employers looking to attract younger people should take note. Pola Orzechowska – Aprais The same… Read more

Marketing Procurement Coming of Age

Posted 14/02/23

Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met. J. Francisco Escobar In this age of ever-increasing technological… Read more

Action plans make teams stronger

Posted 3/02/23

Failure to set clear action plans after a team evaluation is demoralising, undermines faith in leadership and jeopardises the entire programme. State of the global workplace According to the latest… Read more

New Year, new start – new agency?

Posted 19/01/23

Why it’s better to repair than replace a business relationship Whether a business relationship or personal, if there’s one professional guaranteed to see an influx of new business in January,… Read more

Trust stays king in 2022

Posted 18/01/23

Among the seven key behaviours, Trust stayed at the forefront of building better client-agency relationships in 2022. Why behaviours? The Aprais database comprised of more than 25,000 evaluations of client-agency… Read more

Resilient teams perform better

Posted 8/11/22

Marketer and their agency teams have become more resilient over the last decade, but there are still opportunities to improve this business-critical attribute. Analysis of Aprais’ global database of more… Read more

What the pandemic taught us about teamwork

Posted 7/10/22

This momentous event has presented a unique opportunity to reassess teamwork and our ways of working. Both as individuals, with families, in communities and for business this has been a… Read more

The changing demands on PR agencies

Posted 31/08/22

The remit of PR agencies has exploded in recent years, moving from traditional media relations, stakeholder and reputation management to encompass social media and community management, production of content, influencer,… Read more