Blog

AI can help business team relationships but it’s no panacea Sylvia de Sienes – Aprais. On Monday morning, one of my colleagues announced: “I had a chat with an AI… Read more

New ways of working are forging changes in client-agency relationships – and in the way they are managed. The pandemic encouraged extraordinary examples of urgent, purpose-driven, remote teamwork. Instinctively we… Read more

On-the-job skill among team members is the most critical factor for creating successful client-agency relationships, and it’s growing as a priority. Figures from Aprais’ global database of more than 25,000… Read more

It doesn’t require a stretch of the imagination to accept that happier teams deliver better work. Nor does it require a great leap to believe that happier teams by turn… Read more

This momentous event has presented a unique opportunity to reassess teamwork and our ways of working. Both as individuals, with families, in communities and for business this has been a… Read more

Harvard research concludes that companies are seeking leaders with strong social skills. My first leadership position came at the ripe old age of 27. When I reflect on my behaviour… Read more

As the advertising world returns from Cannes 2022, now is a good time to reflect on the subject of creativity. The subject of declining creativity in our industry has been… Read more

Team chemistry is a cornerstone of successful client-agency relationships. UK creative agency Mother created a stir when it announced recently that if a new client agrees to appoint the agency… Read more

Longevity is not necessarily an indicator of a healthy relationship but it’s something clients and agencies should strive for. The Queen’s Platinum Jubilee marked a 70-year relationship between the monarch… Read more

By focussing on achieving consensus, we might be missing the opportunity to stimulate different ideas. Accepting dissenting views from your own team members requires a rare combination of humility, self-confidence… Read more

The future of work will impact teams in ways that all leaders should take note. Hybrid work will create more unevenness around where, when, and how much different employees are… Read more

Why does Aprais use a 100-point scale to evaluate client-agency relationships when most surveys of this type use a 5-point scale? We use the 100-point scale because it provides more… Read more

With the median tenure now at just 25.5 months, can CMO’s improve the business relationship with an agency within their tenure? In April 2021, research from executive search firm Spencer… Read more

I’m a big fan of futurist reports. Forget whether they are accurate predictors or not, they can distill a lot of what is going on, into a concise format that… Read more

Recent political events in the UK serve as a stark reminder of the importance of trust in relationships. As I write this the UK political elite are holding their breath…. Read more

Collaboration is a vital ingredient of high-performing client-agency teams, our latest data shows. Managing multiple internal and external partners has long been a challenge for marketers. Now they must also… Read more

The mental health of the marketing industry is under severe strain. What can be done to relieve the pressure?  The Covid pandemic saw offices across the globe lie empty and… Read more

Agile teams are increasingly popular, but they are not without their challenges. Way back in 2016, McKinsey described agile, in the marketing context, as the use of data and analytics to continuously… Read more

Strong teams are only possible if the individuals that comprise them are happy and motivated. As obvious as this may seem, the turbulence brought about by the pandemic and enforced… Read more