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Team evaluations that yield the best results

Posted 29/01/24

Conducting client-agency team evaluations is both art and science. Get it right and you’ll see swift improvements. Why do we need to evaluate agency performance? If you believe that agencies… Read more

How to be a better client

Posted 24/10/23

Given the enormous amounts of money invested in marketing through advertising agencies, it is incredible that so little attention is given to how to be a better client, to motivating… Read more

10 key principles for effective briefing

Posted 28/09/23

The art of effective briefing remains elusive but there’s a positive impact on client–agency relationships for those who get it right. Issues that won’t go away Ever since Aprais started… Read more

Four pillars of successful relationships

Posted 14/02/23

Valentine’s Day gives cause to reflect on the value of relationships, both personal and business. The month of love is upon us and convenience stores and garage forecourts are preparing… Read more

How to welcome Gen Z to the workplace

Posted 14/02/23

The newest generation into the workplace also values work-life balance and positive mental health initiatives. Employers looking to attract younger people should take note. Pola Orzechowska – Aprais The same… Read more

Marketing procurement coming of age

Posted 14/02/23

Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met. J. Francisco Escobar In this age of ever-increasing technological… Read more

Action plans make teams stronger

Posted 3/02/23

Failure to set clear action plans after a team evaluation is demoralising, undermines faith in leadership and jeopardises the entire programme. State of the global workplace According to the latest… Read more

New Year, new start – new agency?

Posted 19/01/23

Why it’s better to repair than replace a business relationship Whether a business relationship or personal, if there’s one professional guaranteed to see an influx of new business in January,… Read more

Trust stays king in 2022

Posted 18/01/23

Among the seven key behaviours, Trust stayed at the forefront of building better client-agency relationships in 2022. Why behaviours? The Aprais database comprised of more than 25,000 evaluations of client-agency… Read more

Resilient teams perform better

Posted 8/11/22

Marketer and their agency teams have become more resilient over the last decade, but there are still opportunities to improve this business-critical attribute. Analysis of Aprais’ global database of more… Read more

What the pandemic taught us about teamwork

Posted 7/10/22

This momentous event has presented a unique opportunity to reassess teamwork and our ways of working. Both as individuals, with families, in communities and for business this has been a… Read more

The changing demands on PR agencies

Posted 31/08/22

The remit of PR agencies has exploded in recent years, moving from traditional media relations, stakeholder and reputation management to encompass social media and community management, production of content, influencer,… Read more

Why trust is so critical in business relationships

Posted 3/08/22

Without trust, business relationships cannot hope to flourish. Partnering for growth Successful relationships are characterised by many attributes, but the one universal ingredient is trust. A recent IPA report examining… Read more

Empathy builds stronger teams

Posted 21/06/22

Empathy as a team leadership skill is now more important than ever. Covid has changed the way we work in so many ways. Clearly, it has forced us to re-examine… Read more

Team chemistry and the pitch process

Posted 15/06/22

Team chemistry is a cornerstone of successful client-agency relationships. UK creative agency Mother created a stir when it announced recently that if a new client agrees to appoint the agency… Read more

How disagreement can positively challenge teams.

Posted 26/05/22

By focussing on achieving consensus, we might be missing the opportunity to stimulate different ideas. Accepting dissenting views from your own team members requires a rare combination of humility, self-confidence… Read more

A question of scale

Posted 29/03/22

Why does Aprais use a 100-point scale to evaluate client-agency relationships when most surveys of this type use a 5-point scale? We use the 100-point scale because it provides more… Read more

The future of work

Posted 25/02/22

I’m a big fan of futurist reports. Forget whether they are accurate predictors or not, they can distill a lot of what is going on, into a concise format that… Read more

What is a relationship without trust?

Posted 10/02/22

Recent political events in the UK serve as a stark reminder of the importance of trust in relationships. As I write this the UK political elite are holding their breath…. Read more

Team evaluations in 2021

Posted 22/01/22

Team evaluations in 2021 presented extraordinary challenges and achievements. It was the year of lockdowns, vaccinations, tentative returns to some face-to-face contact, hybrid working and Omicrom. More data, deeper understanding… Read more

Do relationships matter to agile teams?

Posted 22/10/21

Agile teams are increasingly popular, but they are not without their challenges. Way back in 2016, McKinsey described agile, in the marketing context, as the use of data and analytics to continuously… Read more

Strong teams start with happy individuals

Posted 21/09/21

Strong teams are only possible if the individuals that comprise them are happy and motivated. As obvious as this may seem, the turbulence brought about by the pandemic and enforced… Read more