The partnership with production specialist MCA creates an agile and sustainable product offering for clients of both companies.
The strategic partnership will offer clients an integrated approach from agency brief to execution in the marketplace.
Murphy Cobb Associates are production specialists. They consult clients in production investment and strategy. They help clients create outstanding marketing campaigns at best value through subject–matter experts, powerful intelligence, an innovative tech toolbox and robust global benchmarks.
There are many similarities in the way our companies operate. We are both agile companies that operate sustainably. We always aim to enhance the value we deliver our clients. This includes collaborating with like-minded partners to provide best-in-class offerings.
Keeley Lane, Head of Network Development – Aprais
Aprais’ partnership with the production specialist will identify and fill any gaps in offering to new and existing clients of Aprais and MCA, both client and agency-side. True to the ethos of both companies, this will be handled through collaboration and a fair and objective approach.
“We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we are finding high quality, low-cost locations and partners, developing new technology, or establishing more efficient production models, we present a unique combination of creative thought and commercial thinking.
‘Agency relationships form a key part of the relentless pursuit of developing the best creative in the most efficient and beneficial way for our clients. With the combined forces our companies, we believe we help brands become even stronger to provide a future-proofed solution in the landscape of our industry.”
Cath Cimei, Chief Opportunities Officer of MCA
Aprais are the leading client-agency relationship evaluation consultancy worldwide. Through a regular process of two-way evaluations client-agency teams can improve relationships and performance, and help avoid lengthy and costly pitch processes.